The "Safe Sun" campaign was launched to alert the population to the dangers of skin cancer and the importance of sun protection throughout the year. The initiative is a partnership between the Portuguese Oncology Society and the Portuguese Health Literacy Society.
The main objective of the campaign is to raise awareness about skin protection against ultraviolet (UV) rays, considered essential in the prevention of skin cancer. The organizers intend to make citizens aware that sun exposure care should not be limited to the summer months.
The Portuguese Oncology Society brings its expertise in oncology to this initiative, while the Portuguese Health Literacy Society contributes skills in communication and health education for the population.
The campaign calls for the adoption of sun protection habits consistently and throughout all seasons of the year, reinforcing the message that skin cancer prevention depends on continuous care and not just seasonal measures.
