Hyundai has partnered with UEFA Champions League as the official automotive partner of the competition. The South Korean car manufacturer signed a multi-year contract that will link it to the major European club competition for the next five seasons.
The agreement will be in effect between the 2026/27 season and the end of the 2030/31 season. During this period, Hyundai will assume the position of Official Automotive Partner of UEFA Champions League.
With this partnership, the brand shifts its focus from the asphalt of the roads to the biggest stage in European football. The association with the Champions League represents a strategic move for Hyundai regarding global sports and marketing.



