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Inês Ayer, senior creative at Google DeepMind: "Many leaders spend years at the same company. That creates habits that are hard to overcome"
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Inês Ayer, senior creative at Google DeepMind: "Many leaders spend years at the same company. That creates habits that are hard to overcome"

Expresso7 September 2026 at 07:00

Inês Ayer is a senior creative at Google DeepMind and was invited to be the featured guest on the comeback episode of the "O CEO é o limite" podcast, which resumed activity after the summer break. The episode covers her professional journey and the challenges she faced throughout her career.

Born in the Azores, Inês Ayer often felt "less than" along her professional path, a sense of insecurity that, despite being present, never stopped her from moving forward and building a successful career at top global companies.

The creative shared a reflection on leaders who spend many years at the same company, warning that this prolonged tenure can create habits that are hard to overcome. This observation comes as advice for those looking to advance professionally.

The "O CEO é o limite" podcast returned after a summer vacation break, with Inês Ayer as the special guest to share her experience and perspective on leadership and career development in the technology sector.

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