Former air freshener seller with thousands of TikTok followers: Who is Ulrich Siegmund, who led the far right in a historic campaign in GermanyPhoto by gezza-graphix on Pexels
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Former air freshener seller with thousands of TikTok followers: Who is Ulrich Siegmund, who led the far right in a historic campaign in Germany

oglobo7 September 2026 at 04:00

Ulrich Siegmund is a German far-right politician who became a prominent figure in the Alternative for Germany party (AfD) in the state of Saxony-Anhalt, in the eastern region of the country. Before entering politics, he worked as an air freshener seller and was a little-known state lawmaker.

During the coronavirus pandemic, Siegmund began posting videos on TikTok criticizing measures to combat the disease, such as masks, vaccines, and other government requirements he considered "absurd." With an animated demeanor, photogenic smile, and affable tone, he conveyed an anti-establishment message that attracted millions of views and thousands of followers on the platform.

Last Sunday, Siegmund demonstrated the extent of his popularity when the AfD became the most voted party in the Saxony-Anhalt regional elections, achieving a historic result that could bring a far-right government to power in the region. The article mentions that exit polls indicated a wide lead for the far right in this electoral process.

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