Apple is preparing one of the most important presentations in recent years for next Wednesday, September 9, under the leadership of John Ternus. The event will be held at the Steve Jobs Theater, at Apple Park, at 2 PM Brasília time, and promises to mark a new phase for the company.
In addition to the new iPhone 18 Pro and iPhone 18 Pro Max, the company is expected to unveil its first foldable smartphone, representing a change that could inaugurate a new product category within the Apple ecosystem. The two traditional premium line models are expected to share the spotlight with the foldable device.
According to information released by Bloomberg, the iPhone 18 Pro and Pro Max will maintain much of the current generation's design, but will have significant changes in internal components, cameras, battery, and the front display. The complete specifications have not yet been confirmed by the company.
Apple also recently announced the M6 chip, which brings unprecedented technology for artificial intelligence. The company is working to accelerate the use of AI in its devices, reducing dependence on cloud processing.
