Juliet, upon waking up on a Sunday morning, received a delivery from an online store that she did not remember placing. She initially thought it was a store error, but discovered the truth when she found a note inside the parcel: "For sober Juliet, from your friend, drunk Juliet". The friend had made online purchases under the influence of alcohol and sent gifts to her sober self.
The phenomenon of "drunk shopping", meaning making online purchases while drunk, is described as a growing and still largely unstudied phenomenon. This practice raises questions about the security of online transactions and the financial impact it can have on consumers.
Professor Solon Magrizos, from the University of Birmingham, is cited as an expert explaining this phenomenon. The article suggests that e-commerce platforms have the ability to detect this type of consumer behavior, which raises questions about the responsibility of companies in this context.
