The article addresses the growing standardization of contemporary society, noting that people are becoming increasingly similar physically, with similar bodies, clothes, aesthetic procedures, and environments. The author highlights that, although the imposition of beauty standards is not new, the speed with which conformity occurs today is concerning, especially with the popularization of weight-loss medications and standardized aesthetic procedures.
The text questions whether people truly choose these standards or simply follow what they have learned they should like. The author uses as an example the loss of personal handwriting: for centuries, handwriting was such a strong mark of identity that it served as proof for documents, but today much of signing is digital, and people type more than they write.
The article also addresses the influence of technology on communication, mentioning that machines and artificial intelligence now correct words, finish sentences, suggest responses, and can even speak and write on behalf of people. The author acknowledges using technology and believes in its possibilities, but raises questions about the depersonalization that accompanies these advancements.
