The Portuguese olive oil brand Oliveira da Serra installed a giant bottle in central Lisbon to promote its new QB Squiz format. The installation, which simulates an olive oil bottle in exaggerated dimensions, has a particular feature: it sprays water at people passing through the area. The action works as an unexpected and interactive experience, capturing the attention of passersby in a creative way.
The activation aims to demonstrate in a practical and surprising way the characteristics of the brand's new product. The QB Squiz format, which is the focus of this campaign, is presented through this immersive experience that transforms an everyday object like an olive oil bottle into a urban attraction.
The initiative came following the "The Olive Oil That Fits Itself" campaign, which introduced the brand's new format. The choice of Lisbon as a location is not accidental, as the Portuguese capital offers great visibility and foot traffic for this type of experiential marketing action.
This is not the first time Oliveira da Serra has used creative installations to communicate its products. The brand has been investing in street actions that surprise consumers and create engagement with the brand, differentiating itself in the competitive olive oil market.
