Transdev launches campaign to recruit more women for the driving profession

Transdev launched the "Women at the Wheel" recruitment campaign, aimed at attracting more women to the driving profession. The initiative is led by drivers from the company itself and includes testimonies about the professional experience of these workers. The main objective of the campaign is to raise awareness about the driving activity and challenge the idea that vehicle driving is an exclusively male profession. The campaign comes in a context where the driving profession continues to be mostly exercised by men, thus seeking to diversify the sector and encourage more women to consider this professional career.