At IFA this year, TCL presented its vision for integrating artificial intelligence into daily domestic life, covering both the television and appliances segments. The brand aimed to demonstrate how AI can become a natural presence in homes through a connected ecosystem.
Among the main innovations announced by TCL at the fair are smartphones that combine NXTPAPER and AMOLED technologies on screens, representing one of the most significant innovations brought by the brand to this year's event.
In the television segment, TCL continued to highlight its Mini LED models, now with greater integration of AI-based features to enhance the viewing experience and connectivity with other household devices.
The company's strategy focuses on creating a smart home ecosystem where artificial intelligence plays a central role, connecting Mini LED TVs to the new appliances presented, aiming to simplify users' daily lives in their homes.
