Next Wednesday, Apple will unveil its next generation of iPhone at an event at the company's headquarters in Cupertino, California, scheduled to begin at 2 PM (Brasília time). The company dubbed the event "Glowtime," and the expectation is that it will announce the iPhone 18 Pro, the iPhone 18 Pro Max, and for the first time, a foldable model, according to Bloomberg.
Price is one of the big unknowns of the new generation, according to analysts. The expectation of price increases is mainly related to rising component costs, driven by the growing demand for artificial intelligence-focused chips in data centers, a movement that has been affecting the entire technology industry.
To ease this pressure on consumers, experts cite the company's recently announced device subscription and rental program as a possible alternative to make the devices more accessible.
