When tens of thousands of people crossed irregularly into Ceuta in July, Santiago Abascal, leader of the far-right party Vox, did not hesitate to call the situation an "invasion." The article analyzes how the global far right uses the migratory question to transform immigration into an alleged "culture war," connecting local events to a broader narrative.
Santiago Abascal and Vox are presented as part of a strategy that echoes the rhetoric of other far-right leaders, who use migratory crises to mobilize electorates through messages about identity and national security. The comparison between the situation in Ceuta and how immigration is treated in other international contexts shows a common discursive pattern.
The article suggests that the rhetoric of "invasion" serves to create a narrative of existential threat, where irregular immigration is presented not only as a legal challenge, but as an attack on cultural values and national identity. This way of communicating about migration allows the radical right to polarize public debate and capture discontented voters.
The communicative strategy of Abascal and other far-right leaders appears to follow a transnational model, where each migratory event is integrated into a global narrative of "cultural replacement," connecting different national contexts in an alleged common struggle against immigration.
