The Spanish brand Seat may disappear by 2029, as reported by the international press. The future of the manufacturer, with more than seven decades of existence, is now in the hands of Volkswagen Group, which has owned Seat since 1986.
The brand is at the center of Volkswagen Group's restructuring plan, which faces strong pressure to reduce costs across its entire structure. At the same time, the German group is seeking to strengthen its focus on the electrified vehicle market, which may involve profound changes to its portfolio of brands.
The decision on Seat's future is not yet definitive, but puts at risk thousands of jobs associated with the Spanish manufacturer. The company, headquartered in Martorell, near Barcelona, is one of the largest employers in the automotive sector in Spain.
This situation arises in a context of major transformation in the European automotive sector, where many manufacturers face significant financial difficulties due to the transition to electric mobility and the growing competition from Chinese brands.
