Continente is already advertising on ChatGPT

For years, brands have competed for visibility on search engines. Now, a new media territory is taking shape: artificial intelligence interfaces. Continente is one of the first Portuguese brands to enter ChatGPT. The Portuguese supermarket chain is adapting to this new reality, advertising directly on this AI platform. This change represents a significant transformation in how brands reach consumers, moving from traditional search engines to artificial intelligence assistants. Continente is thus positioning itself as a pioneering brand in Portugal by exploring this new communication and advertising channel.