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The poster attracts, the experience measures value: the new KPI of sponsorship at major events
Business

The poster attracts, the experience measures value: the new KPI of sponsorship at major events

SAPO Notícias3 September 2026 at 14:31

This is an opinion article by Elisangela Souza, founder of IDE Social Hub, about sponsorship metrics at major events. The title suggests a reflection on the evolution of performance indicators used to evaluate sponsorship investments. The author appears to argue that posters and traditional visibility are not sufficient to measure the true value of sponsorship. The article proposes that the experience offered to the audience should be the new main criterion for evaluating the return on these investments.

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