The Weeknd Effect: due to the concert, trips sell out and company forced to increase supply

The Weeknd is set to perform two concerts in Lisbon and the demand for trips to the capital is exceeding the available supply. The transport company FlixBus found itself obligated to reinforce its operation between September 5-7 to meet the high demand generated by the musical event. Several FlixBus routes have already reached maximum capacity due to fans' interest in attending the Canadian artist's shows. The phenomenon, described as the "The Weeknd effect," demonstrates the significant impact that large concerts can have on transportation demand, even before the artist takes the stage.