NOS announced the selection of six digital influencers as "signings" to follow Benfica and Sporting throughout the sports season. The content creators were selected to join what the telecommunications operator calls a "squad of creators."
The six chosen individuals will produce content related to the two Portuguese clubs, bringing fans closer to the teams and the universe surrounding the Lisbon emblems. The initiative aims to strengthen the connection between fans and the clubs through social media.
NOS's bet falls on content creators with significant digital presence, who will act as intermediaries between the clubs and their supporter bases. This strategy is part of a broader trend of brands getting closer to consumers through influential figures on digital platforms.
The operation involves both Benfica and Sporting, the two biggest clubs in Lisbon, allowing NOS to cover both sides of the Lisbon derby. The content produced by the six "signings" is intended to strengthen the company's reach in digital media.
