The article addresses how major technology decisions are made off-screen, questioning the frequent illusion that complexity is solved with more visual technology. João Lima explores this theme in the context of the age of Artificial Intelligence, arguing that screens are not the solution for all complex problems.
The text mentions the HiPPO effect (Highest Paid Person's Opinion), a phenomenon known in the world of technology and business, where decisions are frequently made based on the opinion of the highest-paid person, rather than data or concrete evidence.
The article also highlights the importance of neuroscience applied to product development, suggesting that understanding how the human brain works can be more effective for creating technological solutions than simply adding more visual interfaces.
The text was published in Tek Notícias, where João Lima addresses these themes as part of a broader analysis about science, technology and decision-making in the sector.
