The brand Reserva celebrates 20 years of existence with the launch of AiHub, an innovation hub created to enhance different segments of the company. The first store was opened in 2006, in the heart of Ipanema, and since then the brand has conquered the country with its laid-back style and keen vision for the market.
The new hub seeks to use technology to make processes increasingly efficient, combining artificial intelligence with the human intelligence of employees. The proposal is to return to employees a valuable asset in today's world: time to think and build relationships.
According to André Storari, executive production manager, the intention is not to replace human beings with machines, but to use AI to support operational tasks. The company guarantees this will not result in job cuts.
With AiHub, Reserva intends to allow professionals to dedicate more energy to activities that require experience, judgment, and relationship-building skills — attributes considered irreplaceable by any technology.
