A judge in the United States rejected a request to split Google's online advertising operations, marking the second time the American justice system refuses to break up the company's businesses. The decision was made within the framework of an antitrust lawsuit against the tech giant.
With this decision, Google's digital advertising remains intact, but will be subject to regulatory measures. The court determined that the company must operate under certain restrictions related to its practices in the online advertising market.
The case has roots in accusations that Google used its dominant position in the advertising technology market to hinder competition. The American authorities argued that the division of the company would be necessary to restore healthy competition in the sector.
The previous first rejection also involved attempts by the U.S. Department of Justice to limit Google's power, demonstrating the difficulties faced by regulatory authorities in containing the company's influence in the digital market.
