ActivoBank launched a new advertising campaign called "Activo Salary" with the aim of promoting its salary direct deposit service. The campaign features influencer Kiko is Hot as the main protagonist.
This is the first time Kiko is Hot appears as the main face of a large-scale advertising campaign. The influencer was chosen to talk about salaries, the central theme of the campaign.
ActivoBank chose to deviate from the usual banking communication script for this campaign. Instead of following a more traditional tone, the financial institution bet on a different approach, probably closer to the young audience.
