Activobank chose influencer Kiko is Hot to star in its new salary direct deposit campaign. In the commercial, Kiko appears on stage TED Talk-style, with the phrase "Only ActivoBank could do this. And invite me to this ad" closing the video.
The campaign aims to promote the "Activo Salary" product, which according to Elsa Borda d'Água, the bank's Communication Director, intends to show that direct deposit of salary can be a simple and advantageous decision. The executive explained that Kiko represents a generation that values authenticity, irreverence, and an uncomplicated relationship with brands, characteristics that are part of Activobank's positioning.
Marcelo Lourenço, from creative agency Coming Soon, noted that although Kiko has already collaborated with various brands, this is the first time he appears as the protagonist of a major advertising campaign, having until now only acted as a digital content creator. The executive also considered that Activobank was the ideal brand to make this type of collaboration.
The campaign was produced by 35 Silver Visuals and directed by André Antonyuk, being present on major digital media channels, with internal media planning.
