João Neves arrived at the Paris Saint-Germain training center behind the wheel of a white Peugeot Partner. The Portuguese international, newly arrived at the French club, was seen driving the commercial vehicle, which caught everyone's attention.
The choice of vehicle did not go unnoticed, neither by the fans nor by the media. Images of the moment quickly spread across social media.
Peugeot itself took advantage of the situation and responded publicly on social media, joining the conversation spontaneously. The French brand thus achieved a moment of media exposure at no cost, associated with the arrival of a significant signing to PSG.
