ESAD invades the streets of Porto and challenges young people to design their own future

The School of Art and Design of Porto has launched a new campaign that occupies the streets of the city, namely bus shelters and digital spaces. The initiative aims to challenge young people to think about the future as something that can be actively designed, experienced, and built, rather than something merely expected or imposed. The campaign is present at various strategic points in Porto, seeking to reach the young audience directly through urban advertising media and digital platforms. This action by ESAD comes as a way to affirm the role of creation and design in defining individual and collective paths, encouraging the active participation of young people in building their own trajectories.