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Footwear will put on a "show" in New York and promises: "It's not through price that Portugal will conquer the USA"
Business
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Footwear will put on a "show" in New York and promises: "It's not through price that Portugal will conquer the USA"

Jornal de Negócios2 September 2026 at 11:53

The Portuguese footwear sector association will promote in December the Portuguese Shoes Showcase New York, an event that aims to position national manufacturers in the North American market. The program is presented not only as a product exhibition, but as a structured market entry strategy for the United States. The initiative promises to highlight the added value of Portuguese footwear in a highly competitive market. The campaign slogan states that it is not through price that Portugal will conquer the USA, suggesting that the focus is on the quality and differentiation of national products.

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