The article addresses the growing business of female fertility preservation and deferred motherhood. The advertising in this sector is based on the idea that the earlier the egg collection, before age 30, the greater the future chances of having a baby.
The marketing message uses language that suggests urgency and implicit threat. The central idea is that postponing motherhood may result in eternal regret, thus creating pressure on women to make early decisions about their fertility.
The article suggests that there is a commercial interest behind this communication, transforming women's reproductive decisions into a lucrative market. The egg preservation and fertility treatment industry promotes the idea that technology can solve the problem of biological age, encouraging women to invest money in their future fertility.
