The market for aesthetic procedures in dental and advanced aesthetics clinics in Brazil maintains an accelerated growth pace, even amid the legal debate surrounding Orofacial Harmonization (HOF). The number of aesthetic procedures performed between January and August 2026 grew 27.3% compared to the same period the previous year, according to the Clinicorp Market Panorama, a survey by Clinicorp, management software for dental and advanced aesthetics clinics with the largest number of active dental clinics in the country.
The revenue generated by these treatments followed the trend, with even more expressive growth, of 36.6% in the same interval. In absolute numbers, there were 169,801 procedures recorded in the period, compared to 133,406 in 2025. The breakdown compares the same set of active clinics in both periods and considers aesthetic procedures registered in the system, with gross revenue.
The advance occurs in an already consolidated sector. Brazil ranks as one of the most relevant markets globally in this segment.
