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End of the Cook era: Apple has new CEO for first time in 15 yearsPhoto by olga Volkovitskaia on Pexels
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End of the Cook era: Apple has new CEO for first time in 15 years

Euronews Portugal2 September 2026 at 05:48

Apple announced a historic change in its leadership after 15 years: John Ternus succeeds Tim Cook as CEO of the company. This is the first change in the executive command of the tech giant since Cook took the position in 2011, after Steve Jobs' death.

Tim Cook led Apple for more than a decade, during which he transformed the iPhone maker into a highly profitable tech giant. Under his management, the company significantly expanded its services and strengthened its position in the global technology market.

John Ternus, the new CEO, thus succeeds Cook at a crucial moment for the company, which continues to face competitive challenges in the technology sector and pressure for constant innovation in its main products.

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