Manie, a brand in the energy sector, aims to automate consumer savings on their energy bills. The company developed a solution that aims to simplify the savings process for users, making it more accessible and automatic.
André Pedro, the brand's co-founder, spoke about the initiative in an interview with the publication Marketeer. In the conversation, he explained the vision behind the project and how the company approaches its relationship with consumers.
According to André Pedro's comment, the company acknowledges that the proposal to automate savings may generate distrust among some consumers. This awareness led Manie to adopt a transparent communication strategy, directly addressing this skepticism as the central point of the new advertising campaign.
The campaign was thus built on honesty about the possible doubts of consumers, rather than ignoring or minimizing these concerns. This approach aims to create a relationship of greater trust between the brand and its target audience.
