Toyota announced a significant shift in its strategy by revealing that the new electric Lexus will be manufactured first in China, before arriving in Japan. This decision represents an important change for the Japanese brand, which has traditionally always placed Japan first and deeply respects its traditions. The manufacturer decided to reverse its usual launch order, choosing to produce this innovative model in the Chinese market. The new electric Lexus promises to bring an innovative manufacturing type that will be initially presented to Chinese consumers, marking a new approach by Toyota in how it launches its products in the global market.
Business
Toyota shifts strategy and manufactures an EV first in China
Observador1 September 2026 at 20:44
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