One in five young Europeans already treats artificial intelligence as a friend
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One in five young Europeans already treats artificial intelligence as a friend

SAPO Notícias1 September 2026 at 16:40

A study by Kaspersky's internal market research center reveals that almost a quarter of Europeans, specifically 19%, already interact with artificial intelligence as if it were a friend. This data shows a significant shift in the way young Europeans relate to technology.

Generation Z stands out as the main AI user in Europe, using this technology more actively than other generations. Almost half of young Europeans, 42%, use AI every day or almost every day, demonstrating a deep integration of this tool into the daily lives of this age group.

The study, conducted by Kaspersky, aims to analyze the habits and behaviors of Europeans regarding artificial intelligence, identifying usage trends and the population's perceptions of this expanding technology.

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