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NOW returns to winning in prime timePhoto by Mateo Franciosi on Pexels
Entertainment

NOW returns to winning in prime time

Now1 September 2026 at 16:34

The NOW channel returned to the leadership of audience ratings in the prime time slot of Portuguese television. This victory represents a return to the top of viewers' preferences during the highest-rating time slot.

The program Essencial NOW, hosted by Francisco Penim and Patrícia Matos, also achieved a significant victory in the programming schedule. The midnight show slot, hosted by José Pedro Fernandes under the title NOW à Meia-Noite, likewise achieved positive results.

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