This article addresses the growing proliferation of technological terms that emerge as the digital world evolves. The text highlights that new vocabularies are being created to describe contemporary phenomena related to technology and digital transformation.
Among the mentioned terms, "ghost launches" stand out, referring to products announced but never effectively released to the market, and "broligarchy," a term that describes the growing influence and power of young men in the technology sector, the so-called "tech bros."
The article contextualizes these terms within a broader scenario of technological evolution, where the increasingly dominant presence of artificial intelligence and the growing power of these technology sector figures require new vocabularies to explain the current reality.
The text suggests that this technical language and these neologisms are necessary to capture the nuances of an increasingly digitized world dominated by influential figures in the technology sector.
