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"Receiving is the opposite of not receiving": Bankinter calls Lili Caneças to promote account with 3% remuneration
Business

"Receiving is the opposite of not receiving": Bankinter calls Lili Caneças to promote account with 3% remuneration

SAPO1 September 2026 at 14:25

Bankinter launched a new advertising campaign to promote the Bankinter Online Account, with 3% remuneration for new clients. The campaign bets on humor as a communication strategy to highlight this financial offer.

The figure chosen to represent the campaign was Lili Caneças, a widely recognized Portuguese personality. The choice fell on her due to one of her most iconic and memorable phrases.

The phrase used in the campaign is "Receiving is the opposite of not receiving", which became one of the most recognizable expressions associated with Lili Caneças. This maxim is now being used by Bankinter to humorously communicate the advantage of opening an account with attractive remuneration.

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