The JOM Group is executing, in 2026, one of the largest investment cycles in its history, three decades after the opening of the first store in 1996. The strategy prioritizes strengthening industrial capacity, valuing the real estate portfolio, and modernizing the commercial network, maintaining a long-term vision according to Clávio Cristo, the company's marketing director.
In the industrial area, the main ongoing project is the expansion of Polo I in Guimarães, with an investment of approximately 2 million euros that will add approximately 2,000 m² to the current area of 15,000 m² and increase production capacity by approximately 20%, which already exceeds 70,000 pieces of furniture per year. The unit is being modernized with new equipment, installation of photovoltaic panels, use of certified materials, and reuse of waste from the production process. In-house production currently represents more than 40% of the furniture marketed by the group, while more than 80% of sales correspond to products manufactured in Portugal. At Polo II, the German brand Birkenstock installed a structure dedicated to the development of new products.
In real estate, the group transformed several assets into commercial spaces, creating Corroios Retail Park and Batalha Retail Park, having also developed projects in Portimão, Bragança, and Penafiel. For the second half of the year, new projects are planned in Maia, Castelo Branco, and Chaves, while the portfolio also includes Alentejo Retail Park in Beja and a project in Eiras, Coimbra. In the residential segment, the group has 251 apartments between completed and ongoing projects.
The modernization of the commercial network included the renovation of six stores in 2026, with interventions in updating spaces, product display, and shopping experience. In the digital channel, e-commerce registered growth of more than 22% between January and June 2026 compared to the same period last year. The JOM Group currently operates with 28 stores from North to South of the country, approximately 500 employees, and its own digital platform, being a 100% Portuguese brand specialized in furniture, decoration, and home articles retail.
