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Parfois gets a face-lift: new store bets on a different shopping experience
BusinessLisboa

Parfois gets a face-lift: new store bets on a different shopping experience

SAPO1 September 2026 at 11:22

The Portuguese fashion and accessories brand Parfois has reopened its store at Amoreiras Shopping Center in Lisbon with a fully renovated commercial image. The reopening marks a new chapter for the company, which bet on a different approach to its shopping experience.

The renovated store features a concept that aims to provide customers with a shopping experience distinct from the previous one. The space was redesigned to reflect this new commercial identity of the brand.

The reopening of the store at Amoreiras Shopping Center is part of a broader process of renewal of the Parfois store portfolio. The company is implementing this new image in various locations, modernizing its physical presence.

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