A new trend called "pheromone-maxxing" is gaining popularity on TikTok, leading some generation Z men to abandon basic hygiene habits before romantic dates. The practice involves avoiding showering and deodorant and, in some cases, wearing clothes already worn and soaked in sweat, in an attempt to make the natural body smell more attractive to potential partners.
The idea emerged as an extension of the "looksmaxxing" movement, which brings together strategies to try to increase one's own physical attractiveness. Followers of this new trend believe that natural masculine odor carries substances capable of provoking a sexual response and, thus, increasing attraction.
Among the creators who popularized the concept is American Demir Bascer, who shares content about the topic on the platform. The trend reflects behavior that contrasts with traditional personal hygiene practices, especially in the context of romantic dates.
