Rock in Rio 2026 begins this Friday, September 4th, and presents itself as much more than a music festival. The event features more than 100 activations, approximately 1 million giveaways, and 8 thousand hours of experiences for the audience.
In addition to the musical attractions, the festival has a strong commercial presence through licensing partnerships with brands, which produce official event products. Altogether, there will be more than 400 licensed products available for purchase.
These products can be found both at the official event stores at Rock City and online, through partner companies. Among the brands participating in the licensing are C&A, Key Design, Chilli Beans, Gocase, Pierim, and Kouda.
The clothing brand C&A, for example, made products with the festival brand available at its stores, as well as pieces featuring bands and artists performing at the event, such as Avenged Sevenfold.
