Instagram will limit profiles that display AI-generated people without identifying them

Instagram will limit profiles that present people generated by artificial intelligence without identifying them. The social network will begin to impose a label on these profiles and reduce their visibility if the responsible parties do not inform that there is no real person behind these accounts. This measure is part of the platform's efforts to combat disinformation and user manipulation through digitally created false identities. The new policy seeks to guarantee greater transparency for platform users about the nature of the accounts they follow and interact with. Those who use artificial intelligence to create fictional personas will need to be clear about this characteristic, under penalty of having their reach significantly reduced.