Building trust in a transforming industry: the challenge for electric mobility brands

Vasco Moreira, senior marketing manager at Atlante Portugal, wrote an opinion piece about the challenge that electric mobility brands face in building trust in a sector undergoing transformation. The article addresses the need to establish credibility with consumers as the industry goes through significant changes related to the transition to electric vehicles. Atlante, an electric mobility company, positions itself as an active participant in this evolving market. The text highlights that trust is a crucial element for the success of brands in this growing sector.