"Consumers today look for much more than a product; they want relevant and personalized experiences", Jorge Santos Silva (Nestlé Professional)

Nescafé is present at the Chefs on Fire event with an experience that aims to bring the brand closer to the world of gastronomy. The strategy is based on experimentation and the diversification of consumption moments, responding to a growing demand from consumers for relevant and personalized experiences. Jorge Santos Silva, marketing manager at Nestlé Professional, revealed the details of the partnership and the approach adopted by the brand. The executive highlighted that consumers today look for much more than a product, wanting experiences tailored to their needs. This partnership is part of Nestlé Professional's strategy to strengthen the connection between its brands and the foodservice sector.