This summer, many parents, uncles and grandparents turned to their teenage children, nephews and nieces to understand the meaning of the expression 'farmear aura', which became viral on social media. This phenomenon illustrates the rapid transformation of language on digital platforms, where new terms emerge and disappear at an unprecedented speed.
Among the terms that have become popular recently are 'rizz', 'mid' and 'cooked', in addition to 'farmear aura'. These expressions are part of a vocabulary that constantly reinvents itself and that has already managed to go beyond the world of social media to enter public conversation and conventional media.
The viral spread of these terms demonstrates the accelerated pace at which language evolves on platforms like TikTok and Instagram, where any expression can gain massive popularity in just a few days. The phenomenon raises questions about how older generations deal with this constant linguistic change.
