Cinema Week is back between September 10 and 16, offering tickets starting at R$10 for traditional sessions in movie theaters across the country. The promotion allows viewers to pay R$10 for sessions starting before 5 PM and R$12 for other times, including weekends.
This will be the second edition of the promotion in 2026. The first edition, held in February, sold 3.9 million tickets. Across nine editions, the initiative has brought more than 26.7 million people to the big screen, according to data from the National Federation of Film Exhibitor Companies (Feneec).
In addition to affordable prices, several cinema chains offer popcorn and soda combos at a discount during the promotional period. Viewers will be able to watch films such as "The Odyssey" and "Spider-Man: A New Day" while taking advantage of the promotion.
