Forum Viseu is undergoing a transformation in how it presents itself to the public. The shopping center, managed by Multi Portugal, announced a new institutional campaign that marks a change in its brand tagline.
The new tagline chosen by management is "Where we meet," a phrase that represents a paradigm shift in the communication strategy of the space. The goal is to reposition Forum Viseu as much more than a simple shopping center.
With this campaign, Forum Viseu aims to strengthen its connection to the city of Viseu, its visitors, and the local community. The communication strategy is now centered on human relationships and the role of the space as a meeting point, rather than focusing solely on the commercial aspect.
This change in positioning reflects a trend in the shopping center sector, which increasingly seeks to position itself as spaces for socializing and shared experiences, not just as consumption destinations.
