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BMW produces the electric M3 (but only to order from customers)Photo by Ingo Zöll on Pexels
Business

BMW produces the electric M3 (but only to order from customers)

Observador31 August 2026 at 12:12

BMW announced the start of sales for the electric M3 in March 2027. This model comes as an alternative to the traditional combustion engine M3, whose launch is scheduled for mid-2028.

The German brand states that the two models will coexist in the market, with the customer choosing which version they prefer. This strategy allows BMW to respond to different consumer preferences.

With this decision, BMW positions itself in the electric sports vehicle segment while simultaneously maintaining the combustion engine offering for those who favour that technology.

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