Total tourism revenue in Portugal reached 923.7 million euros in July, representing year-on-year growth and compared to June of 4.9%, according to data from the National Statistics Institute. Room revenue also increased by 4.9% to 734.4 million euros. The average revenue per available room (RevPAR) reached 104.3 euros, with growth of 1.8%, while the average daily rate (ADR) was 154.9 euros, reflecting a rise of 3.2%.
The Algarve concentrated the largest share of tourism revenue, with 35% of the total, followed by Greater Lisbon with 21.2% and the North with 14.1%. All revenue increased across all regions, with the exception of Greater Lisbon, which recorded a decrease of 2% in total revenue and 2.2% in room revenue. The highest growth was observed in Alentejo, with increases of 19.8%, and in the Setúbal Peninsula, with 10.9%.
In terms of overnight stays, 9.6 million were registered in July, an increase of 2.1% compared to the same period last year, with 3.1 million from residents and 6.6 million from non-residents. The main emitting markets remained the United Kingdom, with a share of 18.4% and growth of 3%, Spain with 10.8% and Germany with 9.3%. The North American market was the only one to register a significant decrease, with a decline of 3.1% in overnight stays, following the growth recorded in May and June.
