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BYD's new price war arrives at European plug-in hybrids
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BYD's new price war arrives at European plug-in hybrids

ZAP Notícias31 August 2026 at 10:30

BYD is pressuring German brands in the plug-in hybrid market, with low prices and high discounts that allow Chinese manufacturers to gain ground in Europe. The German Environment Minister called for "fair competitive conditions", warning of a possible new tariff war.

According to automotive sector specialist Ferdinand Dudenhöffer, BYD is intensifying price competition in plug-in hybrids in Germany. Dudenhöffer's study indicates that the Chinese car manufacturer is exerting a double pressure on prices, both through low list prices and greater discounts applied in the market.

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