In the election considered "tight" by allies on both sides, the four states with the highest concentration of undecided voters began receiving special attention from the campaigns of Luiz Inácio Lula da Silva (PT) and Bolsonaro (PL). The two campaigns combine territorial strategies, with physical presence at rallies, and develop speeches targeting specific themes to win over this electorate.
The states with the most undecided voters in the latest round of the Quaest poll, released this month, are Minas Gerais, Rio de Janeiro, Rio Grande do Sul, and Paraná. These are populous electoral strongholds and decisive for the election result. The indecision rates range between 18% and 16% of respondents in each state.
Lula focuses on his government legacy to attract the undecided voter, while Bolsonaro prioritizes public security. Both campaigns recognize that the undecided voters in these four states could be decisive in determining the winner of the election.
