In the debut of electoral time, Tarcísio highlights management and Haddad criticizes the governor of SPPhoto by Geancarlo Peruzzolo on Pexels
PoliticsSetúbal

In the debut of electoral time, Tarcísio highlights management and Haddad criticizes the governor of SP

cbn28 August 2026 at 14:24

Free electoral advertising on radio began this Friday (28), with the first daily block of 25 minutes, from 7am to 7:25am. In the race for the government of São Paulo, Tarcísio de Freitas starts with an advantage over Fernando Haddad. The governor's coalition has 6 minutes and 20 seconds of advertising, more than double the 2 minutes and 39 seconds of the PT candidate's alliance.

In the debut, Tarcísio presented an auditorium-style program, with two hosts interviewing the governor and promising to show his human side. The campaign seeks to reinforce the current governor's image as a manager of works and deliveries.

The program began with the hosts introducing themselves and bringing a motivational phrase, with the promise of talking about São Paulo during the free electoral advertising.

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