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'Maradona is not dead': Argentine star's lookalike goes viral onlinePhoto by sunu_dhadho on Pexels
Entertainment
Football

'Maradona is not dead': Argentine star's lookalike goes viral online

extra15 September 2026 at 13:20

The phrase "Maradona is not dead" circulating on social media does not refer to the legacy of the Argentine football legend, but rather to a lookalike identified as Gustavo, whose video filmed during a music festival in Rosario, in the province of Santa Fe, Argentina, went viral on TikTok and YouTube last week.

The video shows Gustavo sporting the bearded look that Diego Maradona wore when he was coach of the Argentine national team. Ardent fans of the star declared in the comments that the deceased icon had returned in some way, fueling the wave of viral content.

Diego Maradona died on November 25, 2020, at the age of 60, in the city of Tigre, in the province of Buenos Aires. He was a World Cup champion in 1986 and is widely considered one of the greatest names in the history of football.

Gustavo has over 13,000 followers on Instagram and describes himself on the social network as "a simple person, with a great resemblance to our Diego Armando Maradona."

Why this matters

This article is of interest to readers in the region because it shows how Maradona's memory remains alive among admirers of Argentine football, with a lookalike generating commotion on social media and reigniting fans' passion for the star who died in 2020. The viral phenomenon shows the lasting cultural impact of Maradona in Argentina and around the world.

About this summary

This is our short summary of a report published by extra on 15 September 2026 at 13:20; the full text stays with the publisher. In our feed it sits under Entertainment. We currently carry 14095 items in that section.

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